Aya's handmade concrete décor was building a loyal following, but the business had no brand of its own. We designed a logo and visual identity that tells the story behind every piece.
A logo and brand identity for Aya Mohamed Concrete Designs, a handmade home décor brand inspired by Middle Eastern craftsmanship.
01 · Who she is
Aya Mohamed makes handcrafted home décor inspired by Middle Eastern design, including vases, plates, mirrors and candle holders. She sells directly from her home studio, and her passion for the craft grew into a small business with a loyal following.
02 · The challenge
The products stood out, but the business didn't have a name and look people could recognize. Without a brand, it was harder to look professional, price the work with confidence and grow beyond word of mouth.
03 · Our approach
We designed an identity that reflects the handmade process and the cultural roots of each piece: elegant, authentic and simple enough to work on packaging, social media and future marketing.
04 · What we built
A distinctive logo that reflects Middle Eastern artistry and handmade craftsmanship.
Colors and type that give every product the same recognizable look.
A brand that works on labels, packaging and social posts.
A foundation for a future website, online store and marketing.
05 · Results
06 · Questions
Yes. A logo and visual identity help a small business look professional and get recognized, like they did for Aya Mohamed Concrete Designs.
A logo plus the colors, type and guidelines that keep everything consistent across packaging, social media and your website.
Yes. Aya is based in Egypt, and the whole project was handled online.
Services in this project
How we work
Working with Tamara & Co. was such a smooth and inspiring experience. They truly understood the heart of my brand and created an amazing logo that perfectly reflects the cultural essence behind each handmade piece. The new design feels authentic, elegant, and exactly what I envisioned for my growing business.
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