Shopify Redesign for a Custom Team Uniform Store: Prizmatic, Fairfield NJ
Prizmatic's Shopify store had visitors but few orders. Coaches didn't know where to start. We rebuilt the store around how teams actually order uniforms.
A Shopify redesign for Prizmatic, a Fairfield NJ team uniform store: a clear buying path, search-friendly collections and purchase tracking.
01 · Who they are
Custom uniforms for teams across New Jersey
Prizmatic is a Fairfield, New Jersey company that makes custom team uniforms and training equipment for baseball, basketball, football and soccer. They sell to coaches, leagues, schools and organizations through their Shopify store.
02 · The challenge
Traffic, but no clear way to start an order
People landed on the store, browsed and left. Collections were organized the way the business saw them, not the way a coach shops. Custom ordering wasn't explained, page titles didn't tell Google what the store sold, and purchases weren't being tracked.
03 · Our approach
Built around how a coach buys
We answered the first question every visitor has: can I get uniforms for my team here? Then we laid out one clear path: pick a sport, pick a product, customize it, order.
04 · What we built
What we built for Prizmatic USA
A clear starting point
Hero message, sport entry points, men's, women's and youth sections, and a "Start Designing" button.
Sport, product, customize, order
A buying path that matches how team organizers make decisions.
Custom ordering explained
Upload logos, choose colors, add names and numbers and preview the design, without the email back-and-forth.
Shopify SEO and tracking
Rewritten titles, metadata and collections, plus purchase tracking in Google Tag Manager.
05 · Results
Results for Prizmatic USA
- Visitors know what to do: coaches can find their sport and start an order on their own.
- Custom orders are clear: the design steps are on the site, not in an email thread.
- Built for search: collections and page titles now say what the store sells and who it serves.
- Measurable: purchase tracking is live, so campaigns and revenue can finally be measured.
06 · Inside the build
The Prizmatic USA website, page by page
Tap any image to see it larger.
07 · Questions
Prizmatic USA website FAQs
Do I need to leave Shopify to fix my store?
No. We kept Prizmatic on Shopify and rebuilt the structure, navigation and product pages around how their customers buy.
Why wasn't the store getting orders?
Visitors didn't have a clear place to start, custom ordering wasn't explained and the collections didn't match how coaches shop. Fixing the path to an order mattered more than a new look.
Can you set up conversion tracking on Shopify?
Yes. For Prizmatic we set up purchase tracking in Google Tag Manager, so orders can be tied back to the campaigns that brought them in.
How long did the Shopify redesign take?
One month, from audit to launch.
Services in this project
How we work
- 01Empathize
- 02Define
- 03Ideate
- 04Prototype
- 05Test
Working with Tamara was a completely different experience than we've had before. They didn't just redesign our website, they actually understood how our customers order and rebuilt the site around that. The improvements were thoughtful and strategic, and we immediately saw how much clearer the process became for our teams. We're looking forward to continuing to work together and expanding what we're doing online.
More shopify projects
Custom WooCommerce Product Configurator
Every keepsake is made to order — frame, size, color, mat, floral design. Pre-building that as product variations meant 347,820 combinations, and no hosted platform allows it. Here's the configurator we built instead, plus the order tracker that runs the studio behind it.
Hudson, New HampshireView →
CLC Landscape Design Website Design Case Study
We built a modern website for CLC Landscape Design that reflects their award-winning approach to “Beauty, Joy, and Outdoor Living.” The new site elevates their portfolio with immersive visuals, clear service pathways, and SEO-ready content to attract and convert clients.
Ringwood, New JerseyView →
Freen Becky Media Website Design Case Study
We developed FreenBeckyMedia.com, a global fan hub celebrating Freen Sarocha and Becky Armstrong, featuring dynamic pages for filmography, music, awards, and global highlights. The site offers a polished, interactive experience that unites fans worldwide through curated, constantly updated content and seamless navigation.
GlobalView →Want a website like Prizmatic USA?
Custom WordPress websites and local SEO for New Jersey businesses. Tell us what you need.