Direct booking websites for vacation rentals

Direct Booking Websites: Stop Paying Airbnb 15.5% to Talk to Your Own Guests

A direct booking website takes reservations without an OTA in the middle. Airbnb's host-only fee is 15.5% of each booking. Your own site costs about 3% in card processing. We partner with hosts to build them on WordPress with live availability, real-time pricing and secure payments, designed by a user experience designer so guests actually finish booking.

15.5%Airbnb host-only fee
~3%on your own site
4–12 wksto launch

Same guest, same stay · Mount Snow Retreat · 4 nights

Payout

Booked on Airbnb
4 nights × $385$1,540
Cleaning$150
Guest pays$1,690
Host fee 15.5%−$262
You get$1,428

Payout

Booked on your site
4 nights, 5% off$1,463
Cleaning$150
Guest pays$1,613
Card processing ~3%−$48
You get$1,565
More in your pocket, and the guest still paid less+$137

Illustration: a 5% direct-booking discount on the nightly rate and ~3% card processing. Airbnb's fee applies to the nightly rate plus cleaning, pet and extra-guest fees, not taxes.

Run your numbers

What Booking Direct Is Worth to You

Move the sliders to your rental. Same assumptions as above: 15.5% Airbnb host fee, a 5% direct discount and ~3% processing.

Extra you keep per year
$0

$0 more per stay, and your guest pays $0 less

Plus every direct guest's email, so the next stay doesn't go through an OTA either.

Get a quote for your build

Illustration: a 5% direct-booking discount on the nightly rate and ~3% card processing. Airbnb's fee applies to the nightly rate plus cleaning, pet and extra-guest fees, not taxes.

The fee shift

The Commission Is No Longer the Guest's Problem. It's Yours.

Airbnb replaced its split fee with a single host-only fee. Remaining hosts moved over on September 15, 2026 outside the EU and October 13, 2026 inside it.

Airbnb

15.5%

Host-only fee on the booking subtotal (16% in Brazil and Mexico).

Vrbo

~8%

5% commission plus 3% processing. Software-connected hosts often pay just 5%.

Your own website

~3%

Card processing only. No commission and no guest service fee.

Repricing tip: to keep your payout on Airbnb, divide your target payout by 0.845 instead of adding 15.5% to your rate. Why owners are moving now →

Brochure vs. booking engine

Most Vacation Rental Sites Are a Brochure with a Phone Number

Brochure site

  • "Book on Airbnb" buttons
  • Stale availability
  • No deposits or payments on your terms
  • No guest email capture
  • One hand-built page per property
  • No search structure

What we build

  • Live availability synced from your property management system
  • Real-time rates and seasonal pricing
  • Card and deposit payments on your own site
  • Every guest's contact details, captured
  • Add a new property in minutes
  • Location pages built to be found
Your booking engine

We Build Around Your Booking Engine, Not the Other Way Around

Already using one? We build around it. Not sure which fits? Pick what sounds like you.

Good fit

OwnerRez

1–5 properties. Deepest control over booking rules, quotes and agreements. Our most common pick for owner-operators.

Good fit

Hostaway

Staying active on OTAs. Strong channel management.

Good fit

Lodgify

Single property. The simplest setup.

Good fit

Guesty

Large portfolios. Built for staff and complex operations.

Good fit

Hospitable

Messaging-led operations. Automation built around guest communication.

Read our full comparison of vacation rental software →

Guest trust

"Will Guests Actually Trust Booking Direct?"

Yes, when the site gives them the same confidence an OTA does. We build all four in.

Payment they recognize

Secure checkout, badged clearly, through Stripe or your engine's own processing.

No surprises

Cancellation policy, damage deposit and house rules shown before they pay.

Reviews they can see

Your OTA reviews can't move, but we show them on your site next to your Google reviews.

A reason to book here

One clear incentive: a best-rate guarantee, a longer-stay discount or early check-in.

Featured build

Coast & Range Vacations: Direct Bookings, Built to Grow

Premium vacation rental brand

From browsing to booked, without a middleman

Coast & Range wanted to turn interest into stays without relying on third-party platforms.

  • Clear property presentation
  • Mobile-friendly booking flow
  • Ready for seasonal spikes
  • Simple content updates
  • Room for new properties

"She had a deep knowledge of my industry."

Lauren McCabe · Coast & Range Vacations

More of our work

Coast & Range Vacations: Direct Bookings, Built to Grow
Pricing

Priced for Your Portfolio, Not a Package

Every quote comes with a defined scope and a clear view of whether the investment fits your numbers.

1 property

Single property

From $4,500

One home, one market. For owners who want direct bookings on a site of their own.

    Get a quote
    2–5 properties

    Multiple properties

    Quoted to scope

    Two to five homes in one or more markets, with location pages and a structure that grows with you.

      Get a quote
      6+ properties

      Portfolio & managers

      Scoped as a program

      Six or more properties, or a management brand, with portfolio reporting.

        Let's talk

        We reply within the hour. Want guests who don't know you yet? Pair your site with vacation rental SEO.

        Custom plugins & dashboards

        Every booking, in one place.

        When off-the-shelf tools can't do what you need, we build it. Custom plugins and dashboards for your rentals, like booking search, guest lists and owner reports. Always custom.

        • Booking search
        • Direct booking dashboards
        • Guest email lists
        • Owner reports
        See our plugins
        direct-bookings.app
        Direct bookings38
        Fees saved$5.2K
        Guest emails212
        Lake House · Jun 12–16Direct
        A-Frame · Jun 14–17Direct
        Cottage · Jun 20–27OTA
        Lake House · Jul 1–5Direct
        Built it yourself?

        You Made a Site. The Bookings Still Come Through Airbnb.

        AI builders make a site look done fast. Here's why it still isn't taking bookings.

        • No real booking engine. A contact form isn't a reservation.
        • Nothing that builds trust, like reviews or guarantees
        • Generic copy that doesn't rank for local or traveler searches
        • Not picked up by AI search assistants
        • Or send us the URL and we'll tell you what's missing.

        Vacation rental news

        All news →
        Questions

        Direct Booking Website FAQs

        Still have a question? Ask us directly. You'll get an answer from Tamara, not a chatbot.

        How much does Airbnb charge hosts in 2026?

        A single host-only fee of 15.5% of the booking subtotal (nightly rate plus cleaning, pet and extra-guest fees), not including taxes. Some hosts pay 14–16%, and guests no longer see a separate Airbnb fee.

        When did the split-fee model end?

        September 15, 2026 outside the EU and October 13, 2026 inside it. Hosts connected through software were moved earlier.

        Is Vrbo cheaper for hosts?

        On host fees, yes: about 8% total, or 5% for some software-connected hosts. Vrbo still charges guests a service fee.

        Does a direct booking site replace Airbnb or Vrbo?

        No. It runs alongside them. Most owners move repeat and referral guests over first.

        Will it actually get bookings?

        It converts people who already know you. Reaching new guests takes SEO, which is what our vacation rental SEO is for.

        What happens to my Airbnb reviews?

        They stay on Airbnb. We show them on your site and set up a Google review flow so new reviews build on your own name.

        Do I have to leave Wix or Squarespace?

        Not necessarily, but they often hit limits with multiple properties or real booking features. We build on WordPress.

        Do I own the website?

        Yes: the site, the domain, the hosting account and your guest data. Website Care is optional, and we're here if you want us to keep it running for you.

        Your Guests Are Worth More Than 15.5%

        Tell us about your properties, your booking engine and where your guests come from today.

        A reply within the hour · A defined scope and quote · From Tamara, not a sales rep