Fixed the foundation
So Google can see and read every page.
SEO · Wix website fixes · Monthly care
Custom Home Builder SEO in New Jersey: Fein Construction
Fein Construction builds luxury custom homes in Northern New Jersey. Their Wix site had been set up by another agency and was quietly holding them back in Google. We fixed it page by page, and we keep it growing every month.
Results at
a glance.
27 → 15
average Google ranking, page 3 to page 2
#2
for “custom home builders upper saddle river nj”
4 of 4
new blog posts on Google’s page 1
4,658
Google profile views since June, up 22.5%
The Client
Who Are They?
Fein Construction, run by Judi and Mike Fein, builds luxury custom homes, renovations and historic restorations across Bergen, Passaic and Morris counties.
The challenge
A good-looking site that Google couldn’t read
Hidden pages, heavy photos, and pages that never said what Fein builds or where.
What it takes
Time, patience and a budget
SEO isn't a switch. Fix the foundation, build content every month, and give Google time. It compounds.
Solutions
What Tamara & Co. built.
Pages built for search
Projects and towns, in the words homeowners type.
Fresh content monthly
Local posts that land on page 1.
An active Google profile
Seen more on Maps and Search.
Inside the build
What the site looks like.
How it was built
SEO takes time. Here's how it adds up.
- 01
Months 1–2
Fix the foundation.
- 02
Months 3–7
Build pages and posts every month.
- 03
Month 7
Page 3 to page 2.
- 04
Ongoing
Keep climbing.
The results
- Page 3 to page 2: Fein's average Google ranking went from #27 to #15.
- #2 for “custom home builders upper saddle river nj” and for Morris County.
- Every new blog post landed on page 1.
- 4,658 Google profile views since June, up 22.5%.
- Still climbing: monthly SEO keeps building on these results.
Search performance
Search results, measured.
| Measure | Result |
|---|---|
| Average Google ranking | #27 → #15, page 3 to page 2 |
| “custom home builders upper saddle river nj” | #2 |
| “custom home builders morris county nj” | #2 |
| New blog posts | All on page 1 |
| Click rate from Google | Up 42% |
| Google profile views (Jun–Nov) | 4,658, up 22.5% |
Source: Google Search Console and Google Business Profile.
★★★★★
Judi F.We are very happy to be working with TAMARA & Co. to improve, redesign, and maintain our firm's website. Tamara is creative, thorough, and truly listens to her clients in order to fully understand their individual needs. From our initial conversation, it was obvious that there is nothing "cookie cutter" about her approach. Because our website needed significant SEO optimization work, Tamara created a comprehensive plan to correct deficiencies, and then completed it within the promised timeline. She also made design changes which have greatly enhanced our website's appearance. We truly appreciate the excellent service that we have received from Tamara, and look forward to a continued business relationship with Tamara
Questions
Custom home builder SEO FAQs
Can you do SEO on a Wix website?
Yes. Fein Construction’s site is on Wix. We fixed its headings, titles, schema, images and town pages without moving platforms.
How long does SEO take to show results?
Months, not weeks. Fein moved from #27 to #15 about seven months in, and it keeps climbing.
Can you take over a website another agency built?
Yes. We moved Fein’s site into their own account and fixed what the last agency left behind.
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