Branding · Logo · Packaging

Gelato Shop Branding & Logo Design: Gelato Mus Brand Identity

A playful, modern brand identity for a gelato shop, from the logo and color palette to packaging, storefront and brand guidelines.

Gelato Mus is a gelato shop with a big personality: playful, full of color and made to feel like a small treat in every scoop. We built its full brand identity from a blank canvas, including the logo, mascot, colors, packaging, storefront and the guidelines that hold it all together.

Project type: Branding & Graphic Design
Completed: 2025
Timeline: 4 Months
Client: Gelato Mus

Gelato Mus storefront signage and custom ice cream shop branding design

01 · Who Are They

Client overview

Gelato Mus is a new gelato shop built around joy: bright flavors, a playful mascot and a space that feels like a celebration. The brand needed to feel as fun as the gelato itself, while still looking polished enough to grow.

02 · What Needed to Change

The challenge

Gelato Mus started from a blank canvas, with nothing to build on:

No existing branding, logo or color palette
No packaging or storefront identity
No online presence
A crowded dessert market where the brand had to stand out and connect instantly

03 · What we built

What we built for Gelato Mus

Complete brand identity
Logo, typography, color palette and packaging designed so every element tells the Gelato Mus story.
Packaging and storefront design
Packaging and signage built to make the brand recognizable at the counter and on the go.
Brand guidelines
Digital guidelines keep the brand consistent across every touchpoint while leaving room for playful expression.
Flavor-inspired visual details
Modern design blended with vibrant, flavor-inspired details, so the brand feels as joyful as the product.

04 · Results

Results for Gelato Mus

A cohesive identity that’s playful yet modern, recognizable at a glance and built to grow, with one consistent look across the logo, packaging, storefront signage and digital guidelines.

05 · Inside the build