Website design · Real estate · Local SEO

Real Estate Website Design for an Essex County, NJ Realtor: Nicole Slavitt

Nicole Slavitt knows Essex County inside and out, but her online presence didn't show it. We built a site that presents her as the local expert and makes it easy to reach her.

A real estate website for Nicole Slavitt, a Century 21 agent in Essex County NJ, with pages for buyers, sellers, renters and each town she serves.

Project type
Local SEO, Website Design & Development
Location
West Caldwell, NJ
Completed
Late 2024
Timeline
3 Months
Client
Nicole Slavitt
Custom WordPress website for a New Jersey realtor, designed by TAMARA & Co.

01 · Who she is

A luxury realtor in Essex County

Nicole Slavitt is a Century 21 realtor serving Essex County and Northern New Jersey. She works with buyers, sellers and renters, from luxury homes and new construction to off-market listings.

02 · The challenge

Standing out in a crowded market

Real estate is crowded with agents and big listing sites. Nicole's previous online presence didn't reflect her professionalism or her local knowledge, and it didn't make it easy for buyers, sellers and renters to take the next step.

03 · Our approach

Local knowledge, front and center

We organized the site around the people she serves and the towns she knows, so visitors find their path quickly and see right away that she knows the area.

04 · What we built

What we built for Nicole Slavitt

  • Video homepage

    A full-screen video hero with clear Buy, Sell and Rent buttons.

  • Neighborhood pages

    Cedar Grove, Caldwell and West Caldwell, North Caldwell, Essex Fells, Fairfield and Livingston, each with its own page.

  • Guides for buyers and sellers

    Step-by-step content, like her Essex County home buying guide, that answers questions before the first call.

  • Built to bring in leads

    Fast, mobile-friendly pages with a way to contact her on every page.

05 · Results

Results for Nicole Slavitt

  • A local expert online: the site shows her knowledge of Essex County town by town.
  • A clear path for everyone: buyers, sellers and renters each have their own starting point.
  • Built for local search: neighborhood pages help her show up when people search the towns she serves.
  • Easy to reach: visitors can get in touch from any page, on any phone.

06 · Inside the build

The Nicole Slavitt website, page by page

Tap any image to see it larger.

Nicole Slavitt real estate website homepage with video hero, designed by TAMARA & Co.Essex County neighborhood pages on Nicole Slavitt's real estate websiteEssex County home buying guide on Nicole Slavitt's real estate website

07 · Questions

Nicole Slavitt website FAQs

Can you build a website for a real estate agent who works under a brokerage?

Yes. Nicole works with Century 21, and her site builds her own name and local expertise alongside the brokerage.

Why add neighborhood pages to a realtor website?

People search by town. A page for each town she serves shows her local knowledge and helps her show up in those searches.

Can a real estate website include video?

Yes. Nicole's homepage opens with a full-screen video of Essex County, set up so the page still loads fast.

How we work

  1. 01Empathize
  2. 02Define
  3. 03Ideate
  4. 04Prototype
  5. 05Test
★★★★★

Tamara made the entire process easy and stress-free. She delivered a beautiful, professional website that truly reflects my brand and local expertise. Highly recommend.

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